Emotion is the poetry of life, a thought that has found words ...

 

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... inspiring our dreams, which in turn inspired our desires.

 

An event, a project  must convey emotion and sensuality. An event, a project is synonymous with passion and warmth, it cannot be a cold "moment", it has to be a kind of work of art. An event or a project is always a process involving intuition, imagination, a knack for abstraction from the present, and the ability to connect elements that at first glance you perhaps might not think of combining.